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In a remarkable turn of events, arguably one of the strangest, in the history of cosmetics, women across the country are putting a stretch-mark reducing emulsion called StriVectin-SD™ on their face to get rid of fine lines, wrinkles and crow's feet. And, if consumer sales are any indication of a product's effectiveness, StriVectin-SD is nothing short of a miracle. Women (as well as a growing number of "Boomer" men) are buying so much StriVectin-SD that finding a tube at your local cosmetic counter has become just about impossible. Has everyone gone mad? Well; not really.
Scientific Breakthrough or Dumb Luck?
Although StriVectin-SD was already backed by clinical trials documenting its ability to visibly reduce the depth, length, discoloration and roughness of existing stretch marks, the success of StriVectin-SD
as an anti-wrinkle cream was "dumb luck" says Gina Gay, spokesperson for Klein-Becker-StriVectin SD's exclusive distributor. When we first handed out samples of the StriVectin formula to employees and customers as part of our market research, the sample tubes were simply marked 'topical cream' with the lot number underneath, Ms. Gay explains. As the samples were passed to friends and family, the message became a little muddled and some people used this 'topical cream' as a facial moisturizer. As we began to receive feedback from users, like 'I look 10 years younger' and 'my crow's feet are gone,' we knew we had something more than America's most effective stretch-mark reducer. The point was driven home as store owners began reporting that almost as many people were purchasing StriVectin as an anti-wrinkle cream as were buying it to reduce stretch marks. Dr. Daniel B. Mowrey, Klein-Becker's Director of Scientific Affairs, says, "Clearly, people were seeing results,
but we didn't have a scientific explanation as to why this wrinkle-reduction was occurring. However, based on the incredibly positive reports, I started using it myself -- applying StriVectin to my face aftershaving." Dr. Mowrey adds, "On a personal note, my wife tells me I haven't looked this good in years." So, if you see someone applying an anti-stretch mark cream to their face, don't think they've gone off the deep end; they may be smarter than you think.
Dumb Luck Strikes Again!
Then, on Wednesday, July 3, 2002, at a meeting of the 20th World Congress of Dermatology in Paris, France, a series of studies etailing the superior wrinkle-reducing properties of a patented oglio-peptide (called Pal-KTTKS) versus retinol, vitamin C, and placebo on "photo-aged skin" was presented. "As luck would have it," Dr. Mowrey states, "the wrinkle-reducing ogliopeptide tested in the breakthrough clinical trials turned but to be a key active ingredient in the StriVectin cream." In the trials, subjects applied the patented peptide solution to the crows' feet area on one side of the face, and a cream
containing either retinol, vitamin C, or a placebo to the other side. Subjects in the Pal-KTTKS/retinol study applied the cream once a day for 2 months and then twice a day for the next 2 months. Using special image analysis, the study's authors reported "significant improvement" in wrinkle depth, length, volume, and skin roughness for those women using the peptide solution. Better yet, at the 2-month halfway point, the peptide solution thickened skin nearly 1.5 times faster than retinol, and without the inflammation retinol often causes in sensitive skin. As was expected, the results of the remaining studies confirmed that the Pal-KTTKS solution's effectiveness at reducing fine lines and wrinkles far exceeded both vitamin C and placebo. A smoother, younger complexion, less irritation, fewer wrinkles, and faster results -- all without expensive (and painful) peels, implants or injections.
Better than Retinol and Vitamin C, But Is StriVectin-SD Better than Botox?
Dr. Nathalie Chevreau, Director of Women's Health at Salt Lake City based Basic
Research, explains, "Many researchers believe less invasive cosmetic alternatives are more effective than Botox. That's because 'cosmeceutical' creams and gels offer gradual, continual results, while the effects of Botox and facial peels begin to wear off the very next day; you'll never look better than you do immediately after treatment. "On the other hand," Dr. Chevreau continues, "the cumulative effects of using a product like StriVectin become more noticeable every day, and ultimately last longer than Botox." While StriVectin-SD has not been shown to eliminate the deep furrows targeted by Botox injections, the active ingredient in StriVectin-SD has been shown to significantly reduce that category of fine lines and wrinkles that can add 10-15
years to your appearance (the type of fine lines and wrinkles Botox treatment leaves behind); giving you a youthful, healthy, glowing complexion faster. |
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